To launch Buy Halal Goods into the halal e-commerce space, we implemented a full-funnel paid media strategy across Meta and Google. On social, we created culturally relevant creatives that celebrated halal lifestyle, featured seller stories, and showcased trending halal products. Carousel ads, branded Reels, and collection ads were used to introduce the platform to buyers and sellers alike. On the SEM side, we built Google Search campaigns targeting high-intent keywords like “halal groceries online,” “halal meat delivery USA,” and “sell halal products.” Shopping ads and Performance Max campaigns were layered to boost discovery of FMCG categories. We structured two funnels — one for seller acquisition and one for customer growth — with separate tracking, custom UTM links, and Meta Pixel + GA4 for performance insights. Weekly optimizations focused on creative rotation, ad frequency, and lowering CPL (cost per lead).