Case Study
From Visibility to Sales
Discover how our integrated SMM and SEM strategy helped a halal supplement brand build recognition, grow community, and drive conversion at scale.
Business Name
Khair Vitamins
Industry
Halal Health & Wellness
Website
www.khairvitamins.com
Audience
B2C — Primarily Muslim families across the U.S.
Challenges
- Low brand awareness in a competitive market
- Underperforming ad spend and no structured strategy
- Fragmented brand identity across social and search
- Weak traffic-to-sales conversion across paid media
Our Campaign Strategy
We began by refreshing Khair Vitamins’ brand visuals and messaging across Meta platforms — bringing a clean, trustworthy, and wellness-aligned look. For social, we deployed an organic content calendar around education (ingredient benefits), lifestyle (halal family wellness), and promotion (limited-time bundles). We used carousel ads, branded Reels, and testimonials to humanize the brand and build relatability.
On the SEM front, we conducted in-depth keyword research focused on halal supplements, kids vitamins, and adult wellness bundles. We structured Google Search Ads with high-converting copy, ad extensions, and location targeting for high-intent keywords. Simultaneously, we launched Performance Max and Display ads to increase product discovery.
UTM tracking, Meta Pixel, and GA4 setup allowed us to monitor engagement, attribution, and ROAS across both ecosystems — leading to continuous ad optimization and better cost control.
The Outcome
420%
increase in total monthly
ad reach
4.1x ROAS
across paid media (Meta + Google)
42%
increase in website traffic originating from social media channels
52%
increase in bundle sales over promotional weeks
2000+
new followers and consistent DM/product inquiries
Client Testimonial
Robiz Solutions handled our paid media like an in-house team. We saw results across the board — more traffic, more customers, and a real brand presence online. Their strategy made every dollar count.
Sohaib Jabbar - CEO Khair Vitamins
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