Case Study
From Local to Global
Discover how we transformed Best4ShippingNY's social media channels into powerful tools for customer engagement and lead generation in the logistics industry.
Business Name
Best4ShippingNY
Industry
International Shipping & Logistics
Website
www.best4shippingny.com
Audience
B2C and B2B clients seeking reliable shipping solutions between the USA and West Africa
Challenges
- Minimal social media presence and engagement
- Lack of brand awareness in target markets
- No structured content strategy or advertising campaigns
- Limited online lead generation
Our Campaign Strategy
We initiated our strategy by conducting a comprehensive audit of Best4ShippingNY’s existing digital footprint. Recognizing the untapped potential, we developed a content calendar featuring industry insights, customer testimonials, and behind-the-scenes looks at shipping operations. We leveraged Facebook and Instagram to share engaging visuals and informative posts, while LinkedIn was utilized to connect with B2B clients. Paid advertising campaigns were launched to target specific demographics interested in shipping services to West Africa. Regular performance analyses allowed us to refine our approach, ensuring optimal reach and engagement.
The Outcome
150%
increase in social media followers across all platforms
200%
boost in post engagement, including likes, comments, and shares
35%
increase in website traffic originating from social media channels
300%
growth in online inquiries and quote requests
Established B4S
as a recognizable brand in the target market
Client Testimonial
Partnering with Robiz Solutions revolutionized our online presence. Their strategic approach to social media marketing significantly increased our engagement and brought in a steady stream of inquiries. We’re now more connected with our clients than ever before.
Seun Omotosho - CEO, Best4shippingny
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