We began by conducting a deep-dive SEO audit, revealing technical gaps and under-optimized page elements. A new keyword plan was structured to cover high-intent phrases in the halal wellness niche. From fixing meta structures and alt attributes to redesigning the blog strategy and optimizing existing product pages, every touchpoint was fine-tuned. We also built a clean internal linking framework and schema structure to ensure Google could crawl and rank the right pages. The focus was balance: technical clarity, content depth, and user relevance.